Posted by: Providence Chamber of Commerce | April 25, 2011

Helena Foulkes to Talk Marketing, Business Attraction at RIBX

A marketing visionary who has helped successfully brand and grow one of the state’s leading health care companies, Helena Foulkes, executive vice president and chief health care strategy and marketing officer for CVS Caremark Corporation has recently taken on the challenge of expanding Rhode Island’s industry base as vice chair of the Rhode Island Economic Development Corporation.  She is expected to talk about how she tackles both challenges when she delivers her keynote address at RIBX 2011 on Tuesday, May 3 at 11:00 a.m. at the Rhode Island Convention Center.

During her 20 year career at CVS/pharmacy and CVS Caremark, Foulkes has amassed an extensive background in health care marketing and strategy. Behind innovative programs such as ExtraCare, the loyalty program with the most members in the country, Foulkes has been recognized for her hands-on experience in successfully delivering products and services to consumers and clients.  Now as vice chair of the RIEDC, she is also focused on capitalizing on the state’s existing assets to create jobs, attract new industries and business and grow the overall economy.

“We excited to have Helena as part of the speaker’s line-up at RIBX this year,” said Laurie White, president of the Greater Providence Chamber of Commerce. “Her message around the importance of strategic partnerships and sound planning as a means for job creation and economic development are certainly timely and will definitely be of interest to the RIBX audience.”

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