Posted by: Providence Chamber of Commerce | May 3, 2011

CVS’s Helena Foulkes Talks Marketing at RIBX

Helena Foulkes, executive vice president and chief health care strategy officer for CVS Caremark gave the following marketing tips to RIBX attendees:

1. Start with your customer

2. Understand their unmet needs

3. Be clear about goals

4. Test and learn

5. Quantify business impact

6. Continue to innovate


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